Joe Lennon

Back in February an article I wrote, “Implementing Enterprise 2.0″ was published on IBM developerWorks (read the blog entry about this article here). Around the same time as I wrote this piece I also wrote a piece titled “Utilizing Web 2.0 in Business”. This article was published on developerWorks today – and here is the abstract:

While Web 2.0 has been a huge hit with consumers, some businesses have been much slower to embrace it. Many companies, however, are now realizing the great potential of Web 2.0 and how Web 2.0 services such as YouTube, Twitter, and SlideShare can provide value to their organizations. See how businesses can exploit the power of Web 2.0 services while simultaneously improving workplace relationships. Empower your employees to share information that helps generate sales leads, aids in recruitment, and assists in strengthening your company’s brand, image, and corporate identity. Explore business-oriented Web 2.0 tools such as LinkedIn and CrunchBase and the Web services and APIs that many of these tools offer, allowing their benefits to be incorporated into other applications.

Read the tutorial at http://www.ibm.com/developerworks/web/library/wa-web20business/

My latest IBM developerWorks article was published yesterday, titled “Implementing Enterprise 2.0 – Balancing social networking and community with collaborative tools and services”. The article looks at the concepts and technology behind the term Enterprise 2.0, its relationship to Web 2.0 and how it is useful within an organisation. Watch this space for further developerWorks articles, I have another due to be published soon and am currently writing two more.

The following is the description of the tutorial on the IBM developerWorks website itself:

The term Enterprise 2.0 is gaining traction in organizations across the globe. This article investigates the underlying concepts of Enterprise 2.0, its relationship with Web 2.0, and the various tools and services that apply to it. Examine the benefits of employing Enterprise 2.0 in your business, and explore some of the potential drawbacks associated with it. Use this article to help you decide how to best implement Enterprise 2.0 in your organization.

Read the tutorial at http://www.ibm.com/developerworks/web/library/wa-enterprise20/